Simply Smart Marketing: Building Your Marketing Foundation

LCBW is committed to providing educational opportunities to its members so that they may grow as business owners and professionals.


Standing out from the crowd is harder and more complicated than ever. You can either spend tons of money to get your brand and your products in front of your target audience, or you can create a solid content marketing strategy that you can implement yourself.


This workshop series will help you create a strategy that will

  • Establish a strong brand identity
  • Build trust with your audience
  • Develop relationships with your audience
  • Generate highly qualified leads

These workshops will be held once a month on Zoom on the 3rd Thursday of each month.

Thursday September 16 6:00 – 7:00 PM

Thursday October 21 6:00 – 7:00 PM

This workshop will give you the foundation from which all your marketing efforts will stem from

This class will cover the first steps in creating a marketing strategy. This is a hands-on class where you will put into practice the concepts you have learned.


We will be discussing and exploring the following:


Defining your content marketing goals – The success of your content marketing goals will depend on how well you plan it. You will learn about the marketing funnel and how to set goals for your business.

Understanding your target audience – Knowing who to target is essential to your content marketing strategy’s success. You will learn how to identify your target audience.

Creating Your Audience Personas – Now that you’ve identified who your target audience is, it’s time to create an audience persona.  You will learn how to and develop your audience persona

Member price for each class is $35
Non-Member price is $45

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